When Content Creation becomes Classist: YouTube Vs Tik Tok

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We have been spending most of our time on the internet these days. The recent controversy that has emerged is of a new class war called “Tik Tok Vs YouTube”. In the times when the entire world is fighting a pandemic, twitter trends with the hashtag #JusticeforCarryMinati. It started with people roasting each other on these two different platforms by saying homophobic slurs, which quickly degraded in no time. We see how this begins and portrays the classic example of entitlement.

The Online War 

Things started to escalate when YouTuber Elvish Yadav posted a video of TikTokers on his YouTube channel. He contrasted youthful video-producers, mocking their knowledge, and ridiculing young girls wearing make-up. The Online war began to take shape when two TikTokers named, Amir Siddiqui and Revolver Rani considered the content of Elvish Yadav as shameful and classist. During the course, Tik Tokers also blamed YouTubers for taking/stealing their “Content and Substance”. This online fight arrived at its apex when Carry Minati (YouTuber Ajey Nagar) chose to make another roast of Tik Tokers.

YouTube- The Controversy with Carry Minati 

The language used by Carry Minati in his video was in no way appropriate, despite this being his regular way of communicating on YouTube. He used degrading language such as, “Mithai ki dukaan pe Rs. 200 mein bik jaaoge” (You’ll get sold in the market for Rs. 200) and  “Shakalaka Boom ki pencil ki tarah dikhte ho” (You look like the Pencil from the TV Show “Shakalaka Boom Boom”).

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This video got 76 million views while the people who followed the YouTuber multiplied to 17 million. The video additionally had a few remarks on physical traits of people, with the mocking of those belonging to the LGBTQ community.

Over time, this impelled many different YouTubers to roast Amir Siddique. Amir claimed that Carry was cyberbullying him, and that YouTube must follow its rules and guidelines, to expel the video. Be that as it may, the followers of the Youtuber got insulted with the activity and began trending the Hashtag #JusticeForCarry.  This Points towards the attitude of entitlement where some YouTubers also called out the Tik Tokers in a very demeaning language.

Tik Tok: The Controversy with Faizal Siddique 

Recently, another TikTok influencer Faizal Siddiqui has gone under the scanner. He was criticised for one of his recordings. In this recording, he is supposedly recreated an acid attack assault on a woman. This scene got millions of views in a very short span of time. The Million views may influence many younger Kids who probably follow him on this App. Despite, Faizal coming out with his explanation, the video portrays dissatisfaction on so many levels. Those influenced by him and his work may glorify this scene which is unacceptable. However, in a turn of events, this also aided people who saw the video to uninstall the App.

The Problem with Tik Tok 

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While the ratings for the Tik Tok app drops to its lowest ever. It also questions the Content Shown on it. The App has time and again surfaced videos promoting Rape, Animal Cruelty, Acid Attacks, and Toxic Behaviour. Sadly, these videos have a million views which comprise of teenagers that are prone to influence.

Court’s Reaction in 2019

In April 2019, the Madras High Court ordered the Central Government to ban downloading the Tik Tok app, and the telecasting of videos made on it. The Court said that the App encourages pornography and puts children at risk, and to prevent this, it issued a ban, which was later lifted.

Conclusion

We must understand that it wouldn’t be fair to put both these Apps under one ambit. Since YouTube is an American video-sharing stage that offers a wide scope of videos. While TikTok is a short video application whose normal recordings is only 15 seconds in length. Unlike YouTube, the greater part of the recordings on TikTok comprises of engaging in the famous ‘Cringe Content’ that promotes unacceptable videos.

We all, as a whole, are mindful of such conduct by those sharing videos online for the sake of parody. It is acceptable to call out cringe content and laugh over the same. Yet, laughing at somebody because of your own complexes is not adequate in a country like India. For the most, you can choose either of the sides or simply say that you side with creativity. You can also say, that such controversies don’t bother you, because honestly whichever side you pick the world is already affected by bigger problems like a deadly virus and floods.


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